Case study/



The objective of the new ad for “Le père Noël est une ordure” play was to promote it in an unconventional manner, captivating audiences with clever storytelling, striking visuals, and a touch of irreverence. The ad aimed to generate curiosity, buzz, and draw viewers into the unique world of the play.


During a carefully planned practice, we meticulously revised the finest moments of the play to capture them on film for the ad. Every scene was carefully analyzed and refined to ensure that the essence and brilliance of the play were showcased in the advertisement, leaving a lasting impression on the viewers. The collaborative effort resulted in capturing the most compelling aspects of the performance, transforming them into captivating visuals that would entice audiences to experience the full magic of the play.

Tech sheet

Client Monarque Production
Producer Mario Provencher
Production Manager Marc-Antoine Daignault
Director Renaud Guertin & Antoine Senay-Latendresse
Director of Photography Antoine Senay-Latendresse
Original Music Frédéric Reddy


Assets Management
Color Grading
Editing Graphics & Animation
Location Scouting
Music & Sound Design